General information
Personal data is all data with which you can be personally identified. For detailed information on data protection, please refer to our data protection declaration listed below this text.

The legal basis for data protection can be found in the Federal Data Protection Act (BDSG) and the Telemedia Act (TMG).


Type of personal data processed
The personal data we process includes the following:
- Your name and contact information (e.g. first and last name, address, telephone number, email address, information about the company you work for/represent, your position or title and/or your relationship to a person and other basic information);
- Identification and background information you provide to us;
- Financial information, such as payment information;
- Information relating to documents and communications that we send to you electronically;
- any other information relating to you that you provide to us.
We collect and record this data when you communicate with us in any way. We also obtain such data from other sources, such as publicly available directories, etc., which we use to update and, if necessary, correct your information.


Processing your personal data
We process your personal data to
- to be able to communicate with you;
- To be able to provide you with our services and products and to continuously improve them and the provision of our services;
- To be able to process payment transactions with you
- to protect you and us from fraud and other legal or information risks;
- to be able to manage customer loyalty programs etc. if necessary;
- to manage the relationship with you;
- to maintain our website, including monitoring it and evaluating your use of it;
We use various technical and organizational measures to help protect your personal data from unauthorized access, unlawful use, disclosure, alteration or destruction.

What rights do you have regarding your data?
You have the right to obtain information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request the correction, blocking or deletion of this data. You can contact us at any time at the address provided in the imprint if you have any questions about this or other questions regarding data protection. You also have the right to lodge a complaint with the responsible supervisory authority.


Contact us
When contacting bsocks.ch (for example via contact form or email), the user's details are stored for the purpose of processing the request and in the event that follow-up questions arise.


Comments and contributions
If you leave comments, your IP addresses will be saved. This is done for the security of the provider in case someone writes illegal content in comments and posts (insults, prohibited political propaganda, etc.). In this case, the provider itself can be held liable for the comment or post and is therefore interested in the identity of the author.


Newsletter
The newsletter will inform you at irregular intervals about news in our company.

If you would like to receive the newsletter, we require a valid email address from you as well as information that allows us to verify that you are the owner of the email address provided or that the owner agrees to receive the newsletter. No further data is collected. This data is only used to send the newsletter and is not passed on to third parties.

When you register for the newsletter, we save your IP address and the date of registration. This storage serves solely as evidence in the event that a third party misuses an email address and registers to receive the newsletter without the knowledge of the authorized person.

You can revoke your consent to the storage of your data, your email address and its use for sending the newsletter at any time. You can revoke your consent via a link in the newsletter itself, in your profile area or by notifying us.


Shop
Our online store uses the Shopify Inc. ("Shopify") platform. If you place an order in our store, you agree to the storage and processing of your personal data by Shopify. For this purpose, your personal data will be forwarded to the Shopify data center in the United States and processed. This storage and processing of the data is carried out for the purposes of supporting and processing your orders, authenticating you, processing payments and improving Shopify's services. You can find more information about Shopify's terms of use and data protection at http://www.shopify.com/legal/privacy.


Integration of services and 3rd party tools
It may happen that third-party content, such as videos from YouTube, maps from Google Maps, RSS feeds or graphics from other websites, is integrated into this online offering. This always assumes that the providers of this content recognize the IP address of the user. Without the IP address, you cannot send the content to the browser of the respective user. The IP address is therefore required to display this content. We endeavor to only use content whose respective providers only use the IP address to deliver the content. However, we have no influence on whether the third-party providers save the IP address, for example for statistical purposes. If we are aware of this, we will inform users about it.


Cookies
We use cookies on our website. Cookies are used by web analytics services such as Google Analytics to mark visitors.
You can prevent cookies from being saved by selecting the appropriate settings on your browser. However, if you do this you may not be able to use the full functionality of this website.


Server log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. This is:
Browser type and browser version Operating system used Referrer URL Host name of the accessing computer Time of the server request IP address This data will not be merged with other data sources.
The basis for data processing is Art. 6 (1) (b) GDPR, which permits the processing of data to fulfill a contract or for pre-contractual measures.


Communication via email
Email traffic that is not encrypted is dangerous. Unauthorized persons may be able to view, change or delete data. If you communicate with us via email, you are aware of these risks and you agree that bsocks.ch may also use this method of communication (even unencrypted).


Google Analytics
This website uses Google Analytics, a web analysis service provided by Google Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website is usually transferred to a Google server in the USA and stored there.

However, if IP anonymization is activated on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP anonymization "anonymizeIP" is active on this website. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage.

The IP address transmitted by your browser as part of Google Analytics will not be merged with other data held by Google. You can prevent cookies from being saved by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. In addition, you can prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de.


Google AdSense
This website uses Google AdSense, a service for integrating advertisements from Google Inc. ("Google"). The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google AdSense uses so-called "cookies", text files that are stored on your computer and that enable an analysis of the use of the website. Google AdSense also uses so-called web beacons (invisible graphics). These web beacons can be used to evaluate information such as visitor traffic on these pages.

The information generated by cookies and web beacons about the use of this website (including your IP address) and the delivery of advertising formats is transmitted to a Google server in the USA and stored there. Google may pass this information on to Google's contractual partners. However, Google will not combine your IP address with other data stored about you.

AdSense cookies are stored on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

You can prevent the installation of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. By using this website, you agree to the processing of the data collected about you by Google in the manner and for the purposes set out above.


Google Retargeting
This website uses retargeting technology on the Internet. This enables us to target advertising on our partners' websites to those Internet users who have already shown an interest in our products. With retargeting, the advertising material is displayed on the basis of a cookie-based analysis of previous user behavior. Of course, no personal data is stored in this case and the retargeting technology is used in compliance with the applicable statutory data protection regulations.

We work with Google, a company specializing in retargeting technology. On this website, so-called retargeting technologies from Google (hereinafter referred to as "provider") are used to collect information about the surfing behavior of website visitors for advertising purposes in an anonymous form and store it in "cookie" text files on your computer. The provider uses an algorithm to analyze surfing behavior. Targeted product recommendations that are of interest to you can then be displayed on other websites as personalized advertising banners. Under no circumstances can this data be used to personally identify the visitor to this website.

If you no longer wish to see personalized advertising banners from bsocks.ch, you can object to this data collection and storage for the future. By clicking on the symbol/button displayed in each advertising banner (e.g. "i"), you will be taken to the respective website of the provider. There, the system of retargeting technology is explained again and the option of unsubscribing ("opt-out") is offered. If you unsubscribe from the provider, a so-called "opt-out" cookie will be stored on your computer, which will prevent the display of the provider's advertising banners in the future. Please note that this unsubscription can only be done from your computer if you no longer wish to see personalized advertising banners in the future. The respective "opt-out" cookies must also not be deleted from your computer.


Google Signals
We use Google Signals. This allows Google Analytics to collect additional information about users who have activated personalized ads (interests and demographic data) and ads can be delivered to these users in cross-device remarketing campaigns.


Google AdWords and Google Conversion Tracking
This website uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).

As part of Google AdWords, we use so-called conversion tracking. When you click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that the Internet browser stores on the user's computer. These cookies expire after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.

Each Google AdWords customer receives a different cookie. The cookies cannot be tracked via the websites of AdWords customers. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can object to this use by deactivating the Google Conversion Tracking cookie in your Internet browser under user settings. You will then not be included in the conversion tracking statistics.

The storage of “conversion cookies” is based on Art. 6 Paragraph 1 Letter f of GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

You can find more information about Google AdWords and Google Conversion Tracking in Google's privacy policy: https://www.google.de/policies/privacy/.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.


Google reCAPTCHA
We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on our websites. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

reCAPTCHA is designed to check whether the data entered on our websites (e.g. in a contact form) is entered by a human or by an automated program. To do this, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g. IP address, length of time the website visitor spends on the website or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyses run completely in the background. Website visitors are not informed that an analysis is taking place.

The data processing is carried out on the basis of Art. 6 Paragraph 1 Letter f of GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated spying and from SPAM.

For more information about Google reCAPTCHA and Google's privacy policy, please visit the following links: https://www.google.com/intl/de/policies/privacy/ and https://www.google.com/recaptcha/intro/android.html.


Facebook Pixel Remarketing / Retargeting and Conversion API
Within the website, bsocks.ch uses remarketing tags from Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). When you visit our website, a direct connection is established between your browser and the Facebook server via the remarketing tags. Facebook therefore receives the information that you have visited our website using your IP address. This enables Facebook to assign your visit to our website to your user account. We can use the information obtained in this way to display Facebook Ads. We would like to point out that as the provider of the website, we have no knowledge of the content of the data transmitted or how it is used by Facebook. You can find more information on this in Facebook's privacy policy at https://www.facebook.com/about/privacy/. If you do not want data to be collected via Custom Audience, you can deactivate Custom Audiences here (https://www.facebook.com/ads/website_custom_audiences/).

We use Facebook Conversions API, a server-side event tracking tool, on our website. The service provider is the American company Meta Platforms Inc. The company responsible for the European area is Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland). Facebook processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can involve various risks for the legality and security of data processing.


Pinterest remarketing/retargeting
We use remarketing tags from Pinterest Inc., 651 Brannan Street, San Francisco, CA, 94107, USA (“Pinterest”) on our website. When you visit our website, a direct connection is established between your browser and the Pinterest server via the remarketing tags. Pinterest therefore receives the information that you have visited our website using your IP address. This enables Pinterest to assign your visit to our website to your user account. We can use the information obtained in this way to display Pinterest ads. We would like to point out that as the provider of the website, we have no knowledge of the content of the data transmitted or how it is used by Pinterest. You can find more information about this in Pinterest’s privacy policy at https://policy.pinterest.com/de/privacy-policy.


Instagram Plugin
Our pages include functions of the Instagram service. These functions are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA.
If you are logged into your Instagram account, you can link the content of our pages to your Instagram profile by clicking on the Instagram button. This allows Instagram to assign your visit to our pages to your user account. We would like to point out that as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Instagram.

You can find further information on this in Instagram’s privacy policy: https://instagram.com/about/legal/privacy/.



SSL or TLS encryption
For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you send to us cannot be read by third parties.

Encrypted payment transactions on this website: After concluding a paid contract, there is an obligation to send us your payment details (e.g. account number for direct debit authorization); these data are required for payment processing.

Payment transactions using common payment methods (Visa/MasterCard, direct debit) are carried out exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

With encrypted communication, your payment data that you send to us cannot be read by third parties.


Adjustments
We may adapt this privacy policy if, for example, the way in which we process personal data changes or if new legal regulations come into force.

In principle, when processing personal data, the version of the data protection declaration in force at the start of the respective processing is valid.